Many small business owners know they should “post regularly” but get stuck on what to say. A plan removes the guesswork. Use this 30-day outline as a starting point and adapt it to your business.
Start with your customers’ questions
List the ten questions customers ask most often. Each one is a content idea: write a short article, record a short video or post a quick answer. This is also what people type into Google.
Content types that work
- Helpful tips: short, practical advice related to your service.
- Behind the scenes: how you work, your team, your tools.
- Customer stories: a problem, what you did, the result.
- Before and after: photos or screenshots of your work.
- Offers and news: new services, seasonal specials, changes in hours.
- Frequently asked questions: one question and one clear answer.
A simple weekly rhythm
| Week | Focus | Examples |
|---|---|---|
| 1 | Introduce yourself | Who you are, what you do, who you help, one customer story |
| 2 | Teach | Three tips, a common mistake, a quick how-to |
| 3 | Show proof | A review, a before-and-after, a project walkthrough |
| 4 | Invite | An offer, a limited slot, a clear call to action |
Write one article, use it five ways
- Publish a full article on your website.
- Turn the main points into a short social post.
- Share one tip as a photo or graphic.
- Send a summary to your email list.
- Answer related questions in WhatsApp status or community groups, where appropriate.
Write so people can find it
- Use a clear title that matches what people search, such as “How much does a website cost in South Africa?”.
- Answer the question early in the article.
- Use headings and short paragraphs.
- Link to related pages on your site and to your contact page.
- Add a few real photos or images.
Set a pace you can keep
One strong article a month plus two or three social posts a week is plenty for most small businesses. Consistency for six months beats a rush for a few weeks.
Keep a content bank
Whenever a customer asks a question, write it down. Within a few weeks you will have more ideas than time.
Review monthly
Check which posts brought enquiries, comments or visits, and do more like those. If you need a website that makes publishing easy, see our web design options or speak to us.
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